DVRs Spur New TV Ad Model.

[57U]

From the Globe & Mail Today...

http://www.theglobeandmail.com/servlet/story/RTGAM.20050912.gtrvideotron12/BNStory/Technology/?query=Digital+video+recorders

The service will be available to the 410,000 Quebec households that have digital cable through Vidéotron Ltée. Initially, links to the long-form ads will run only in French on the TVA network, but if the trial is successful, etc.tv hopes to expand across Canada next year.


You too will be able to see longer commercials if you want to...

[TVAuthority]

I notice here that cable companies always have your connection on their source. SO , they are always tracking you with these new digital DVRs which means they even send you their own add

Annoyed