dbUNIT16
04-03-2007, 02:14 AM
Hello everyone,
I'm new here, I am doing research on purchasing behavior as it pertains to HDTVs. If I posted a survey, would some of you be willing to answer a few questions in order to help me research for my Consumer Behavior course at ASU?
Thanks,
Jon
dbUNIT16
04-03-2007, 03:30 AM
I would greatly appreciate it if some of you could please take a minute to help my in my research for my Consumer Behavior course. I will share my findings with you when my paper is complete! Thanks again!
Television Survey
Directions: We are conducting a survey to help identify what factors affect the decision-making process when it comes to purchasing a television for our Consumer Behavior course at Arizona State University. We would greatly appreciate it if you could fill out a short survey of questions that will take approximately ten minutes to help us in our research. Your responses are anonymous. If you feel, for whatever reason, a question either does not apply to you, or you are not comfortable with the question, you are not obligated to answer the question or finish the survey. If you have a question regarding any of the questions on the survey, please don’t hesitate to ask us. Thank you for your time!
General Survey
1. Have you purchased a new television the past six months, or do you plan to purchase a new television within the next six months?
a. Yes, I have purchased a television in the last six months.
b. Yes, I plan to purchase a television in the next six months, but have not already.
c. Yes, I have purchased a television in the last six months, and plan on purchasing another within the next six months.
d. No.
If you answered “a.” to question #1, please complete section A.
If you answered “b.” to question #1, please complete section B.
If you answered “c.” to question #1, please complete section B.
If you answered “d.” to question #1, please answer question C below.
C. Why aren’t you interested in purchasing a television in the next year?
a. Prices too high for desired television
b. Waiting for new technology
c. Saving money for purchase
d. Not in need of another television
e. Unsure of what television to purchase
f. Other (Please Specify _________________ )
SECTION A
Yes, I have purchased a television in the last six months.
1. What type of television did you purchase?
a. LCD (Liquid Crystal Display)
b. Plasma Screen
c. DLP (Digital Light Processing)
d. High Definition CRT/Projection
e. Non-HD TV
f. Unsure
g. Other______________
2. What size television screen did you purchase?
a. 17 inches or smaller
b. 17.5 to 24 inches
c. 24.5 to 32 inches
d. 32.5 to 38 inches
e. 38.5 to 54 inches
f. Larger than 54 inches
g. Unsure
3. Where did you purchase your television?
a. Retail Store
b. Outlet Store
c. Online Retailer
d. Warehouse (Costco, Sam’s Club, etc.)
e. Second-hand (used)
f. Unsure
g. Other (Please Specify _________________ )
4. What was the pre-tax price paid for the television purchased?
a. $0- $499
b. $500 - $999
c. $1,000 - $1,499
d. $1,500 - $1,999
e. $2,000 - $3,000
f. Over $3,000
g. Unsure
5. For what room/location what the television purchased?
a. Family/Great/Living Room
b. Bedroom
c. Children’s Bedroom
d. Game Room
e. Home Office
f. Kitchen
g. Commercial property
h. Other (Please Specify _________________ )
6. What is the primary use of the television?
a. Your personal entertainment
b. Your family’s/roommate’s entertainment
c. Both you and your spouse’s entertainment
d. Only your spouse’s entertainment
e. Entertainment of friends/guests
f. Other (Please Specify _________________ )
7. What prompted you to purchase a new television?
a. Old television stopped working
b. Old television no longer met personal expectations
c. Old television no longer met expectations of friends/family
d. Sale on new televisions
e. Other (Please Specify _________________ )
8. Please rate the following factors on a scale of 1 to 10. 1 meaning the factor had very little to do with purchasing decision, 10 meaning the factor had a very significant impact on your purchasing decision. Note: You may use the same numbers as many times as necessary.
Very Little Effect Very Significant Effect
Price
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Screen Size
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Technology
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Type of Television (LCD, Plasma, etc.)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Look/Style
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Brand Name
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Sales Staff at Retailer
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Consumer Publication (ex. Consumer Reports)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Input from Family/Friend(s)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Online Consumer Reviews (ex. c|net or discussion board)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Advertisement
1 2 3 4 5 6 7 8 9 10
9. What is your gender?
a. Male
b. Female
10. With whom do you live?
a. By myself
b. With parents
c. Roommate(s)
d. Spouse
e. Spouse and Child/Children
f. Other (Please Specify _________________ )
11. What is your age?
a. 18 - 24
b. 25 - 34
c. 35 - 49
d. 50 - 64
e. 65 or older
12. What is your highest level of education completed?
a. Did not graduate High School/Receive GED
b. High School/GED
c. Some College
d. 4-year College
e. Master’s Degree
f. PhD
13. What is your annual household income?
a. Less than $30,000
b. $30,000 to $49,999
c. $50,000 - $74,999
d. $75,000 - $99,999
e. $100,000 - $149,999
f. $150,000 or more.
This concludes our survey. Thank you for your participation, if you’d like, you may write comments or questions in the space below or on the back of the survey.
SECTION B
Yes, I plan to purchase a television in the next six months.
1. What type of television do you plan to purchase?
a. LCD (Liquid Crystal Display)
b. Plasma Screen
c. DLP (Digital Light Processing)
d. High Definition CRT/Projection
e. Non-HD TV
f. Unsure
2. What size television screen do you plan to purchase?
a. 17 inches or smaller
b. 17.5 to 24 inches
c. 24.5 to 32 inches
d. 32.5 to 38 inches
e. 38.5 to 54 inches
f. Larger than 54 inches
g. Unsure
3. Where do you plan to purchase your television?
a. Retail Store
b. Outlet Store
c. Online Retailer
d. Warehouse (Costco, Sam’s Club, etc.)
e. Second-hand (used)
f. Unsure
g. Other (Please Specify _________________ )
4. What the amount you expect to spend on your television purchase?
a. $0- $499
b. $500 - $999
c. $1,000 - $1,499
d. $1,500 - $1,999
e. $2,000 - $3,000
f. Over $3,000
g. Unsure
5. For what room/location will the television purchased?
a. Family/Great/Living Room
b. Bedroom
c. Children’s Bedroom
d. Game Room
e. Home Office
f. Kitchen
g. Commercial property
h. Other (Please Specify _________________ )
6. What is the expected primary use of the television?
a. Your personal entertainment
b. Your family’s/roommate’s entertainment
c. Both you and your spouse’s entertainment
d. Only your spouse’s entertainment
e. Entertainment of friends/guests
f. Other (Please Specify _________________ )
7. Why have you not purchased your television already?
a. Waiting for price reduction/sale
b. Waiting for new technology
c. Saving money for purchase
d. I intended to, but haven’t had time
e. Unsure of what television to purchase
f. Unsure why I haven’t already purchased
g. Other (Please Specify _________________ )
8. What prompted your plan to purchase a new television?
a. Old television stopped working
b. Old television no longer meets personal expectations
c. Old television no longer meets expectations of friends/family
d. Reduction in prices of new televisions
e. Other (Please Specify _________________ )
9. Please rate the following factors on a scale of 1 to 10. 1 meaning you expect the factor to have very little to do with purchasing decision, 10 meaning you expect the factor to have a very significant impact on your purchasing decision. Note: You may use the same numbers as many times as necessary.
Very Little Effect Very Significant Effect
Price
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Screen Size
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Technology
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Type of Television (LCD, Plasma, etc.)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Look/Style
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Brand Name
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Sales Staff at Retailer
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Consumer Publication (ex. Consumer Reports)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Input from Family/Friend(s)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Very Little Effect Very Significant Effect
Online Consumer Reviews (ex. c|net or discussion board)
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
Advertisement
1 2 3 4 5 6 7 8 9 10
Very Little Effect Very Significant Effect
10. What is your gender?
a. Male
b. Female
11. With whom do you live?
a. By myself
b. With parents
c. Roommate(s)
d. Spouse
e. Spouse and Child/Children
f. Other (Please Specify _________________ )
12. What is your age?
a. 18 - 24
b. 25 - 34
c. 35 - 49
d. 50 - 64
e. 65 or older
13. What is your highest level of education completed?
a. Did not graduate High School/Receive GED
b. High School/GED
c. Some College
d. 4-year College
e. Master’s Degree
f. PhD
14. What is your annual household income?
a. Less than $30,000
b. $30,000 to $49,999
c. $50,000 - $74,999
d. $75,000 - $99,999
e. $100,000 - $149,999
f. $150,000 or more
This concludes our survey. Thank you for your participation, if you’d like, you may write comments or questions in the space below or on the back of the survey.
Thank you again! :thankyou3
