robmx
01-22-2004, 02:21 PM
LG Ind. of Korea, parent of Zenith and the main proponent of 8-SVB may be seeing the light. In the UK they will return to marketing IDTV's this year. That means DVB-T COFDM receivers in digital TV sets.
This is the company that is whining that they can't survive the coming switch to COFDM DVB-T in Korea because they have ZERO expertise on the subject as they would have us beleive is true of Korea in general.
Maybe they will start to understand that it is more lucrative to sell high margin HD, ED and SD TV sets and compete in an open and fast growing world market for DVB-T COFDM than selling problematic 8-VSB receivers to only the US, Canada and Korea even though they have a monopoly on most of the IP royalties of 8-VSB.
http://www.dtg.org.uk/latest/latest_idtv_price_fall.htm
They are selling only one receiver per 10 HDTV sets now and sales are miniscule for the receivers. 8-VSB is actually holding back the sales of HDTV sets in the US. They would make far more money on the increase in HDTV sales than they would lose in the lost IP royalties on the few sales of 8-VSB receivers they are now selling.
However they problably will not act on this thinking (if they are thinking it) until after the mandate kicks in and fails to drive significant new HDTV set sales.
We already know that other set manufacturers expect sales of TV sets to decline because of the mandate because they are radically apposed to the mandate.
This is the company that is whining that they can't survive the coming switch to COFDM DVB-T in Korea because they have ZERO expertise on the subject as they would have us beleive is true of Korea in general.
Maybe they will start to understand that it is more lucrative to sell high margin HD, ED and SD TV sets and compete in an open and fast growing world market for DVB-T COFDM than selling problematic 8-VSB receivers to only the US, Canada and Korea even though they have a monopoly on most of the IP royalties of 8-VSB.
http://www.dtg.org.uk/latest/latest_idtv_price_fall.htm
They are selling only one receiver per 10 HDTV sets now and sales are miniscule for the receivers. 8-VSB is actually holding back the sales of HDTV sets in the US. They would make far more money on the increase in HDTV sales than they would lose in the lost IP royalties on the few sales of 8-VSB receivers they are now selling.
However they problably will not act on this thinking (if they are thinking it) until after the mandate kicks in and fails to drive significant new HDTV set sales.
We already know that other set manufacturers expect sales of TV sets to decline because of the mandate because they are radically apposed to the mandate.
